Final Recommendations for TrailReady
Based on observed user behaviors and verbal feedback across three usability sessions, I have identified core improvements that would significantly enhance the TrailReady user experience. These suggestions prioritize clarity, navigation flow, and content expectations for beginner hikers.
- Revise the Homepage Tagline: Users were misled by the “Find Your Next Trail” text, expecting actual trail recommendations or maps. To align expectations, we recommend replacing it with a clearer phrase such as “Prepare for Your First Hike with the Right Gear and Advice.”
- Improve the Quality and Responsiveness of Hero Image: One participant noted that the hero banner appeared stretched and low-quality. Replacing it with a higher-resolution image that maintains aspect ratio will create a stronger first impression.
- Reorder Sections on Subscribe Page: Two users were confused because the “Why Subscribe?” and benefit sections appeared below the form. Reordering these sections so the value is seen before the call-to-action will reduce friction and improve conversions.
- Clarify Button Intent and Labels: The “Explore Gear” button generated mismatched expectation. Users are misleaded with a product store or checkout experience. Add context with a button label like “View Gear Checklist” for clarity.
- Enhance Content in “What You’ll Get” Section: Users hesitated to subscribe because the newsletter benefits were too vague. Expanding this section with clearer expectations about email frequency and seasonal tips will increase trust.
- Use Visual Anchors for Long Lists: One participant suggested adding illustrations or icons to break up text-heavy gear lists. Adding visuals will enhance scanning behavior and help beginners visually match gear to names.